To use ChatGPT to create UTM parameters for ads, you can follow these steps:
- Determine the specific information you want to track for your ad campaign. This might include the source of the traffic (such as Google or Facebook), the medium (such as email or display), the specific ad content or campaign, and the target landing page.
- Use ChatGPT to generate a list of UTM parameters based on the information you want to track. For example, you might use a prompt like “Generate UTM parameters for a Google ad campaign targeting the landing page www.example.com, with the campaign name ‘Spring Sale’ and the medium ‘display’.” ChatGPT should be able to generate a list of UTM parameters that includes the necessary information, such as “
utm_source=google&utm_medium=display&utm_campaign=Spring+Sale&utm_term=&utm_content=“. - Add the generated UTM parameters to the end of the URL for your ad. For example, if your ad’s target URL is “www.example.com”, you would add the UTM parameters to the end to create a final URL of “
www.example.com?utm_source=google&utm_medium=display&utm_campaign=Spring+Sale&utm_term=&utm_content=“. - Use the final URL with the UTM parameters in your ad campaign. When users click on the ad, they will be directed to the target URL with the UTM parameters appended to the end, allowing you to track the traffic and conversions generated by the ad.
- It’s important to note that ChatGPT can only generate the UTM parameters based on the information and prompts you provide. It is up to you to ensure that the generated parameters are accurate and relevant for your ad campaign.