Why the Microsoft Copilot Launch Is Going Poorly
The launch of Microsoft Copilot is strugglingThe launch of Microsoft Copilot is struggling.
TechSpectiveArtificial Intelligence 5:44 pm on June 3, 2024
Rob Enderle criticizes Microsoft Copilot's underfunding and poor marketing strategy as key reasons behind its subpar launch, citing historical examples of similar issues. The Surface product has been a particular problem due to inadequate support for OEM partners, leading to conflicts within the company.
- Underfunded Marketing: Microsoft's Copilot launch is hindered by insufficient marketing investment.
- Historical Precedents: Past product rollouts, like Zune and Surface, show repeated mistakes due to underfunding.
- OEM Tensions: The lack of support for OEMs in Copilot's strategy could alienate key partners.
- Product Focus on Productivity Over Decision Support: Current focus may not serve the broader need for better decision-making with AI.
https://techspective.net/2024/06/03/why-the-microsoft-copilot-launch-is-going-poorly/