Speakers at Google's Marketing Live demonstrated how AI Overviews will trigger multimedia shopping ads that push organic
Search Engine Journal 5:16 pm on May 22, 2024
In a Google marketing keynote, it was revealed that the primary purpose of search results is advertising, using advanced AI and interactive ads to increase revenue. The focus shifted from simply improving user experience to creating content opportunities for brands via innovative tools like YouTube's new video creator aid, Search & Shopping Ads in AI Overviews that prioritize ad placement over organic results.
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